Crafted in South Korea
The story
MiiN's all about that: kawaii, korea, community, care tips and good vibes.
In these years the brand had become a little bit bland and had lost some of its roots. The rebranding brings back a lot of asian referents such as manga illustration and korean kanjis.
MiiN has taken care of its brand and is now in a greater position to keep growing its market.
MiiN's all about that: kawaii, korea, community, care tips and good vibes.
In these years the brand had become a little bit bland and had lost some of its roots. The rebranding brings back a lot of asian referents such as manga illustration and korean kanjis.
MiiN has taken care of its brand and is now in a greater position to keep growing its market.
The craft
Brand Strategy Brand Design Digital Design
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